We don’t just make furniture—we empower your business to grow.
Founded in 2017, SAWA Furniture specializes in high-end furniture with original design and a fusion of metal and upholstery. Inspired by Eastern and Western aesthetics, we create refined living experiences for global users.
— Core Furniture: Sofas, metal dining chairs, wedding furniture, hotel sets
— Outdoor Series: Waterproof covers, dining sets, umbrellas, and more
Today, SAWA’s sales network spans 100+ countries with 30+ global distributors, and strategic partnerships with leading retailers like Home Centre, Danube Home, and 2XL. We've served over 30 luxury hotels worldwide.
Brand Support
Built on original design and a premium international brand position, SAWA enhances brand recognition through global design awards and reputation. This empowers distributors with strong brand momentum and customer trust.
Product Support
A comprehensive product portfolio covering sofas, metal dining chairs, wedding furniture, hotel sets, and outdoor accessories like waterproof covers, dining tables, and umbrellas — meeting diverse retail, project, and event needs with one-stop sourcing.
R&D Support
We work with top global designers and follow a “launch one, develop one” strategy. Combining Eastern and Western aesthetics with innovative craftsmanship, we ensure our products lead market trends and maintain a competitive edge.
Visual Identity Support
We offer a unified brand identity system, including showroom layout, signage, product displays, and marketing visuals — delivering a consistent, premium retail experience that enhances brand recall and customer engagement.
Store Launch Support
From product training and space styling to market positioning and channel planning, our expert team provides full support for new store setup, including launch event planning to ensure a strong market entry from day one.
Policy Support
Tailored policies based on market level and business scale, including renovation subsidies and first-order discounts, help partners grow with us through deep collaboration and shared success.
- City Tier
- Capital / Mega Cities
- Major Secondary Cities
- Tertiary Cities
- Fourth-Tier Cities
- Fifth-Tier / Emerging Markets
- Initial Investment (USD)
- $10,000 – $20,000
- $8,000 – $9,000
- $6,000 – $7,000
- $5,000
- $2,000
Store Decoration Support
To ensure a unified brand image, SAWA offers financial support for store decoration and signage, based on store size and standard branding requirements.
Exhibition Support
Distributors are encouraged to participate in local furniture and home expos. SAWA provides planning guidance and partial subsidies based on the scale and impact of the event.
Marketing Materials Support
We provide promotional materials such as brochures, posters, display stands, and customized gifts to support local campaigns and reduce marketing costs.
Branding & Advertising Support
SAWA supports online and offline advertising within authorized regions. Qualified promotions are eligible for reimbursement upon approval.
Annual Incentives
Outstanding distributors meeting annual targets will receive tiered rebates based on sales performance and market development results—the higher the performance, the greater the reward.
